Effortless Ways to Accelerate Your Landscaper Website Speed
As a landscaper, you understand the importance of nurturing growth, whether it’s the delicate unfolding of a new bud or the expansion of your online presence. SEO for landscapers isn’t just about keywords and links; it’s about understandingconsumerbehavior, ensuring that your website is as responsive as a well-tended plant, and adaptable to any mobile device that might display it. Your website is the digital dream of your business, and its speed is critical to making that first, impressive connection with potential clients. Keep scrolling and you’ll discover simple yet powerful tweaks that can transform your website into a fast, efficient online oasis that beckons to visitors like a shady tree on a sunny day. Let’s get those digital butterflies buzzing around your content with the speed of a hummingbird!
Key Takeaways
- Compression tools significantly improve image load times while maintaining visual appeal
- Lazy loading enhances user experience by strategically displaying visuals
- Browser caching speeds up repeat visits with pre-stored resources
- Minimizing HTTP requests and optimizing CSS/JS efficiency enhances websitespeed
- Regular monitoring and updating AMP pages ensure maximum mobile efficiency
Compress Your Images Without Losing Quality
Hey there, green thumb gurus and hardscape heroes! So, you’ve carved out a cozy bit of real estate on the web for your landscaping prowess, but lately, your site’s been more tortoise than hare? No sweat. Begin by sizing up those high-resolution images of your stunning outdoor transformations—the ones that make your logo pop and showcase your handiwork. Yep, they could be the culprits! Time to wield the right compression tool like a pro, shrinking file sizes without losing an ounce of pizazz. And after you compress? Don’t just trust, test. Ensure the quality’s top-notch because visual appeal and lightning-fast load times can change browsing behavior in a snap. Plus, a little something called lazy loading is pure genius; it’s like giving your pages a secret energy boost, letting visuals load smoothly as visitors stroll through your digital landscape. Pair these savvy steps with a keen eye for auditing imagery, and the user experience on your site will become as breezy and effortless as your impeccably designed patios! Remember, implementing seo for landscapers and optimizing for search engines will further enhance your online presence.
Identify High-Resolution Images
Alright, you’ve teamed up with an SEO company that knows the ins and outs of Google’s ever-changing algorithm, and now it’s time to hone in on those gorgeous high-resolution images of your handcrafted landscapes. Before jumping into the deep end with compression, pinpoint those hefty files that might be holding you back. Remember, in the digital garden of online relevance, size matters—big pictures can mean big delays, and that’s a no-go for your marketing strategy.
Don’t let the tech jargon scare you; think of this next step as link building but for pixels. Once you’ve identified those high-resolution images, take a breath—you’re on the brink of weaving visual magic into your site without the weight. Shrinking image sizes strategically syncs with your marketing strategy; it’s all about maintaining quality while boosting speed, kind of like sculpting the perfect hedge maze but, you know, for the web.
Choose the Right Compression Tool
Hey, time to plug in the right compression tool that aligns perfectly with the robust bones of your hardscape masterpieces. Consider it an extension to your unique selling proposition, a sneaky-beaky way to ensure those breathtaking images load with the pace of a cheetah rather than a snail, without losing any of their crisp, color-rich glory. Picking a tool isn’t just tech fluff; it’s a critical piece of your marketing plan, so take a moment, weigh your options and press that ‘compress’ button with confidence.
Think of image compression like setting the hierarchy in a flourishing garden: it’s painstaking work that separates the showstoppers from the humble background foliage. With a keen eye on your target audience, select a compressor that not only makes your website fly like the wind but also keeps every pixel of your craftsmanship in sharp focus. It’s more than just a task; it’s an art form that speaks volumes to your market, capturing leads with each smooth page transition and fast-loading visual narrative.
Test Image Quality Post-Compression
After compressing to your heart’s content, it’s crucial to take a peek and ensure your trees still have their rustic charm and your lawns their rich green allure. Imagine having an ace up your sleeve with your very own SEO agency giving your images a rigorous glare; this is your insurance that your sparkling advertising visuals remain captivating, converting casual browsers into avid fans of your landscaping prowess.
Don’t play a guessing game with post-compression quality; swift validation ensures your tree-shaded nooks and structured lawn care scenes keep their vivid detail. It’s like guaranteeing every pixel stands tall and proud, knowing your visual storytelling aligns flawlessly with the speed and efficiency your clients expect from a digital-savvy landscaper like you.
Implement Lazy Loading for Images
Imagine, for a second, you’re a savvy plumber diving into the web analytics pool, where every second counts and attention spans are shorter than a neatly trimmed hedge. Implementing lazy loading on your landscaper site isn’t just a good idea, it’s a love letter to your target market, giving them the swiftness they crave without skimping on the visual feast of your portfolio. It’s all about the smooth scroll, keeping clients hooked with images that pop up just when they need them, as if by magic.
Like a gardener who knows just when to water the plants, lazy loading ensures your website resources are used wisely, delivering content to users at the perfect moment. It’s like you’ve got a secret weapon, keeping those load times trim and fit for your client‘s speedy browsing bliss. Your target market will marvel at the efficiency – as if each image is stepping out from behind a hedge, greeting them warmly as they explore your digital landscape.
Leverage Browser Caching for Faster Load Times
You might think your landing page is just there to welcome visitors, but it’s also busy behind the scenes, pulling strings like a communitygarden coordinator. Without breaking a sweat, caching helps your site store bits and pieces in visitors’ browsers, so the next time they drop by, they’re greeted with the speed of a sprinkler system in prime irrigation mode. But let’s be real: nobody likes stale content. You’ve got to set those expiry dates just right, keeping things as fresh as your sustainable landscaping designs. Working with ETags? You want them configured like a pro—no missteps here. And let’s nudge the average load time to something more… zippy. How? By getting chummy with a Content Delivery Network that’s as spread out as your most ambitious project. Get ready because your website is about to zip around like that energetic pup at the dog park!
Understand How Browser Caching Works
Hey, you savvy landscaper, let’s talk cache. Browser caching is like your toolshed’s best-kept secret for web speed. It’s the clever trick where your visitors’ browsers stash away certain files from your site—a logo here, a script there—creating a pool of resources that jump into action the next time they drop by. This isn’t just about saving space; it’s about smart brand representation and boosting that all-important conversion rate optimization. Think of it as garden variety magic, but for your website‘s performance and security.
| Element | Cached? | Improves Load Time? |
|---|---|---|
| Brand Logo | Yes | Definitely |
| Security Scripts | Yes | Yes, and keeps your site safe too! |
| Conversion Pixels | Yes | Smoothens the path to optimizing conversions |
Let’s crack the code on tapping into browser caching: picture this, every time your fabulous site springs to life on someone’s screen, whether on Google Chrome or Microsoft Bing, it’s actually just getting spruced up with those ready-to-go files. Your return visitors are met with a site that leaps to action, as if it’s been impatiently waiting behind a garden gate. Less loading time? That’s a slice of web speed heaven right there, ensuring your space on the internet blooms as swiftly and securely as your best landscape designs.
Set Proper Expiry Dates for Your Resources
Hey, did someone mention an infographic? When setting expiry dates for your site’s resources, think of that infographic as the star of your show—it boosts your credibility by letting your visitors know you’ve got the latest data. But, don’t let it overstay its welcome. Set a savvy expiry date to keep that bad boy up-to-date and irresistible, ensuring your local search game stays as sharp as the hedge trimmers you wield with pride.
Quick tip: Your visitors’ attention is precious, and nothing keeps them more engaged than a website that loads at the speed of swiping a credit card. Give those heavy hitters like style sheets and scripts a longer cache lifespan but keep a tight rein on the expiry for your bustling content. This way, your website stays fresh and fast, always ready to impress like the well-oiled landscaping machine you are.
Configure ETags Correctly
Hey, let’s talk ETags and how they’re like a smartphone GPS for your website files. Imagine each file with its own navigationtag, guiding browsers to use the absolutely latest version – this is especially handy after updating your environmentally friendlysnow removal tips. Correctly configured ETags prevent unnecessary re-downloads, ensuring your site visitors don’t get stuck in the mud of outdated content.
Fun fact: even Google’s own search console looks favorably on properly managed ETags. Tweaking these clever tags means every time someone hits up your site for the ultimate in lawn care or seasonal plantings, they’re zipping around with the efficiency of a fresh snowplow on a clear winter morning. It’s all about smooth and brisk interactions, assuring your visitors’ journey through your digital digs remains as fresh and invigorating as your landscapes.
Utilize a Content Delivery Network (CDN)
Picture a Content Delivery Network (CDN) as your landscaping site’s personal snowplow, pushing aside any digital drifts to clear the path for your content’s seamless delivery. By scattering your garden design‘s vibrant images and pressure washing service details across servers worldwide, each visitor gets a local delivery, slashing load times like overgrown ivy on a trellis wall.
Inject a CDN into your site map and watch as it bulldozes the loading time barrier, making for a browsing experience as refreshing as stepping into a well-kept garden after a spring rain. This isn’t just about speed; it’s reputation management gold, keeping your clients’ online stroll through your landscaping portal brisk and delightful – ensuring they linger longer amid your digital blooms.
Minimize HTTP Requests to Reduce Load Time
Picture this: your landscaping site’s the digital equivalent of a spacious patio, designed for easy navigation and aesthetic pleasure. But if your online visitors are waiting for ages as your pages slowly come to life, that’s a thorny issue needing some urgent brainstorming. You wouldn’t leave your client‘s backyard cluttered after a project, right? Well, your website shouldn’t be any different. By minimizing HTTP requests, you’re tidying up the backend, ensuring every email address, every contact form, and every image of your general contractor prowess loads with the swiftness of a well-pruned topiary. Get set to merge those CSS and JS files, line up your images in CSS sprites like a well-planned garden, snip out unnecessary external scripts, and streamline the number of elements your pages flaunt. Let’s give those landscaper SEO efforts a boost by making your site as nippy as it is striking!
Combine CSS/JS Files
Streamlining your site starts with merging your CSS and JS files like a landscaper blends textures and colors in a breathtaking garden design. This savvy move dramatically lessens the number of requests your site makes over the internet, ensuring your pages don’t hang like a gardentool forgotten in the shed. By combining files, you’re polishing the user experience, allowing your market to revel in the beauty of your site as effortlessly as nature intended.
Think of your website’s analytics as your digital soil; combining files helps your crucial data to thrive. It’s a two-for-one deal really, bringing together form and function in design harmony. When these files sync up, your site becomes the envy of the internet, blooming faster than seasonal perennials in the perfect climate:
| Before Combining Files | After Combining Files | Impact on Site Speed |
|---|---|---|
| Multiple Requests | Single Request | Speedier Load Times |
| Sluggish Page Elements | Streamlined Experience | Enhanced User Engagement |
| Mixed Market Perception | Professional Presentation | Improved Market Position |
Use CSS Sprites for Images
Ready to step up your game and make that landscaper website of yours as snappy as scissors on a topiary? Enter CSS sprites, your new best friend. By combining all your fancy icons into one grand image, you ensure your retail section loads with the agility of a gardener in springtime. CSS sprites serve double duty, reducing HTTP requests — so every feedbackicon and call-to-action button appears with ease, keeping that user experience crisp and clean.
Say goodbye to cluttered image requests that bog down your site – with CSS sprites, you’re managing resources like a SEO services maestro. Your customers get the swift, seamless browsing they love, increasing their dwell time just like that hearty shrub enhances a landscape. It’s all about optimizing user experience in the most straightforward, resourceful way!
| Before CSS Sprites | After CSS Sprites |
|---|---|
| Many Image Requests | Single Image Request |
| Slower Page Performance | Faster Page Performance |
Trim Down External Scripts
Oh, and when you’re knee-deep in landscaping leads, don’t let bulky external scripts be the mud that slows you down. By snipping those extra lines of code linked to things like clunky Google Ads or overzealous widgets, your company‘s site becomes as nimble as a rabbit in spring: fresh, fast, and ready for action.
Remember, your website‘s not a trophy case for third-party badges of social proof; it’s a lean, mean, lead generation machine. Prune back those external scripts that aren’t absolutely essential, and watch your page load speed blossom like a flower bed in fast-forward:
- Identify non-critical third-party scripts that may impede speed.
- Evaluate which scripts are essential for supporting key functions.
- Streamline your site by keeping only the scripts that directly aid in converting visitors into customers.
Streamline the Number of Elements on Your Pages
Just like a clever bit of pruning can transform a tangled garden into an oasis of calm, cutting back on the number of elements on your WordPress pages can work wonders for your site’s speed. Every extra call to action, every surplus CSS flourish acts like a http snag, slowing down your digital domain’s bloom.
Consider your web pages as a curated path through a verdant landscape, where each element serves a purpose, guiding visitors with elegance and ease. Strip back to the essentials, and your site will respond with the briskness of a well-oiled gate, swinging open at the slight nudge of a client‘s curiosity!
Optimize CSS and JavaScript Loading
Your landscapewebsite is like a living, breathing entity online, and much like making the right first impression over the telephone, your site’s speed determines its reputation and usability. Just as you wouldn’t leave a client on hold, you can’t afford to keep your visitors waiting. A suave content delivery network might be doing some heavy lifting, but are you maximizing every opportunity to leap ahead in the lead race? It’s time to roll up your sleeves and dig into optimizing your CSS and JavaScript loading. From inlining critical style elements to ensuring scripts load asynchronously without slowing down the user experience, every tweak you make is a step towards an online presence as robust and inviting as your beautifully landscaped creations. But why stop there? Go the extra mile by minifying those CSS and JS files, stripping away the excess for a sleeker, faster load. Prioritize the content that your visitors see first; make those above-the-fold moments count, because in the digital world, speed is key, and every second leads to conversions.
Inline Small CSS/JS for Critical Path
Ever felt like your landscaping website had taken root in one spot, sluggish and unmoving while the digital competition pranced by? By inlining small bits of CSS/JS essential for crafting your site’s critical path, you create an architecture that supports a swift, welcoming entry into your online landscape, as rapid as laying down fresh sod before the storm.
Imagine your homepage as a glossy spread in a landscapephotography magazine, where visuals and functionality need to load at the turn of a page. Inlining your critical path resources allows your site to display its core content post-haste, putting you strides ahead of the competition with nary a blade of grass out of place:
| Action | Effect |
|---|---|
| Inlining Critical CSS/JS | Speeds Up Initial Page Load |
| Reducing Initial HTTP Requests | Eases Server Load and Response Time |
| Optimized CSS/JS Delivery | Enhanced User Experience with Faster Interactivity |
Asynchronously Load Non-Critical JS
You know the deal: every second your website hesitates is money ambling away. In the high stakes game of organic search results, loading your non-critical JavaScript asynchronously is like the encryption that keeps a site secure; it works in the background to ensure nothing slows down the front-end performance. This clever tactic guarantees your responsive web design stays as lithe and engaging as the landscapes you craft—no more waiting around for ornamental widgets to load while your potential customers get distracted.
Consider the slick, behind-the-scenes coordination of asynchronously loaded JavaScript as the secret sauce to a website that loads faster than a freshly tuned lawnmower. By ensuring that non-essential scripts don’t hold up the display of your content, your site remains on-point and focused, so visitors can glide through pages with ease. It’s the difference between a tangled backyard and a trim, floral masterpiece—your online home becomes as zippy and responsive as the services you offer, leading to that sweet spot atop organic search results.
Minify CSS and JS Files
Hey there, landscape visionary, let’s trim the fat off your digital presence! Minifying CSS and JS files is like pulling weeds from your flower beds—it’s essential for your website to flourish. This process simplifies your code, removes unnecessary data, and enhances content creation, making your website as nimble as a landscaper with a new pair of shears.
Imagine your website as a mobile app; speed is part of its definition, right? By minifying those bulky CSS and JavaScript files, you’re boosting the performance just as an app developer fine-tunes a user interface. This not only lifts your site’s speed but also improves visibility in the bustling market of online landscapes—vital for catching the eye of every potential green-thumbed customer out there:
- Eliminate extraneous characters from code to streamline performance.
- Consolidate data to enhance efficiency and visibility.
- Focus on content creationspeed for a better user experience.
Prioritize Above-the-Fold Content Loading
Got a second? Great, because that’s all it takes for someone to decide if your landscaping website is worth their time. Best practice in web development is like the first leaf unfurling in spring—it sets the stage. Load above-the-fold content pronto, and you’ll have visitors sticking around like roots in fertile soil. It’s about understanding their needs and ensuring they see your most attractive offerings without delay, just as a healthy plant offers its best leaves to the sunlight.
Hey, flip on that search engine turbocharger! Make like Semrush – assess and tweak those digital assets so your site’s front page loads with the urgency of a morning dewdrop race. Prioritizing above-the-fold content isn’t just a recommendation; it’s a must for capturing and keeping eyeballs, ensuring that from the first glance, your website blooms as impressively as your seasonal landscapes.
Implement AMP for Mobile Users
Hey there, tech-savvy landscaper! Ready to spruce up your landscapedesignwebsite for those ever-growing mobile users? Embracing Accelerated Mobile Pages (AMP) could be just the boost you need. Imagine your site’s pages loading almost as quickly as you can say “xml” – that’s the magic AMP can work for you. Not only can it help sharpen your edge in the cutthroat arena of digital marketing, but it may well propel your site up the search engine results page. While feeding user intent with mobile-ready content, you’ll ensure that nobody’s left tapping their foot waiting for inspiration to strike on their screen. So, grab your digital toolkit – it’s time to make your website as mobile-friendly as a garden gnome in wellies!
Understand the Basics of AMP
So you’re digging around the web, planting the seeds for a super swift mobile site—meet AMP, your garden‘s new best friend for speed. Think of AMP as the hydroseeding of the digital world; it rapidly sprouts rich, mobile-friendly experiences that make lengthy load times a thing of the past. Just as weed control is vital to a flourishing lawn, AMP is your essential tool in maintaining a lightning-fast mobile website, banishing slow loading to the compost heap.
As you layer AMP’s lightweight html into your website‘s soil, think of it as tilling for the ultimate mobile user experience. It’s like swapping out that heavy garden decor for sleek, modern interior design, trimming down to the essentials yet still showcasing a stunning visual aesthetic. Your mobile users will navigate through your landscaping prowess with the same ease as a wheelbarrow glides across soft, well-tilled earth.
| Element | AMP Comparison | Mobile User Benefit |
|---|---|---|
| Image Loading | Like hydroseeding: quick & efficient | Instant visual gratification |
| HTML Bloat | Trimmed like overgrown weeds | Smooth, streamlined navigation |
| Ads & Analytics | Integrated with a landscaper’s precision | Relevant, fast-loading content |
Set Up AMP on Your Landscaper Website
Hey there, mover and shaker in the landscaper nook, setting up AMP on your website is like adding a hydro-jet to your customer satisfaction game plan. This tech-savvy resource ensures that every visit to your site on a mobile device is snappy, keeping your customer engagement sky-high. The takeaway here is simple: AMP is a primo asset for an experience that’s as smooth as the lawns you manicure.
Rolling out the green carpet with AMP means your clients glide through your site with the grace of a leaf on the breeze, boosting their overall experience. It’s the digital equivalent of handing them a cool lemonade as they wander through your virtual garden – this level of customer engagement is the zesty twist that turns first-timers into regulars. So, consider AMP the secret fertilizer that makes your website‘s mobile presence grow robust and swift.
Monitor AMP Page Performance
Now that your website is AMP-ed up and ready to roll, make sure you don’t just set it and forget it. Keep your eyes peeled on how those pages are doing with a little help from your search engineanalytics tools. This isn’t about turning you into a 24/7 research monkey; it’s about regularly checking in, just like you’d assess the health of a new lawn, to ensure that those load times stay as trim as your finest grass cutting work.
You wouldn’t leave a citation out of a scientific paper, and similarly, you can’t ignore the performance data of your AMP pages. Stay in the loop with regular check-ins, treating your site to a performance tune-up that could make all the difference in your search engine standing. It’s like having a little mental note stuck to the mower – a regular reminder to keep things running as smoothly and swiftly as possible, boosting your site’s usability and keeping visitors as happy as can be.
Ensure Consistency in AMP and Non-Amp Pages
Alright, let’s lay this down like the neatest retaining wall you’ve ever seen: Your AMP pages should mirror the style and information of your standard pages. Why? Because consistency is king and contributes massively to user trust and satisfaction. As you safeguard this digital symmetry, statistics will likely show a boost in engagement and lowered bounce rates, because let’s face it, no one likes confusion when they’re browsing your lush creations on social media or your website.
But hey, let’s not just stop at aesthetics. Drill down to the nuts and bolts – sitemaps, metadata, and knowledge bases – ensuring they’re in lockstep between both versions of your pages. This seamless unity ensures your audience can hop from mobile to desktop faster than a chipmunk in a cherry tree, with all the savory info they crave right at their fingertips:
- Align visual design elements across AMP and non-AMP pages for a harmonious user experience.
- Ensure functional elements like sitemaps and metadata are identical in both versions.
- Maintain a consistent knowledge base and content across all platforms to build trust and authority.
Utilize a Reliable Web Hosting Service
Ready to give your landscaping website design the robust heartbeat of a living organism rather than the plodding pace of a garden snail? It’s time to give your web hosting service a stern look. This digital backbone holds the key to your site’s performance, impacting everything from your email marketing campaigns to tangible revenue growth. Picking out a host that stands tall in the arena of websitespeed isn’t just smart; it’s an essential service SEO strategy. Put your detective hat on and assess your current hosting plan – is it giving your green-thumbed ambitions the zest they deserve? Don’t stop there; juggle a comparison of performance across different hosts to see who wins the speed race. Keep your eyes peeled for a provider that boasts a speed-optimized infrastructure, promising faster page loads that leave competitors in the dust. And remember, your thriving digital garden needs nurturing, so make a habit of regularly monitoring hosting performance and scalability. After all, ensuring your web hosting is as high caliber as your prune-perfect designs is what keeps visitors flowing like a crystal-clear stream through your digital landscape.
Assess Your Current Hosting Plan
Oof, that current hosting plan of yours? Give it a once-over. It’s not just a small line item on your budget, it’s a robust investment that directly affects your site’s accessibility and speed. Smart tag placement and a slick strategy can go a long way, but if the hosting is off, so is the customerexperience.
Imagine planting a long tail keyword in your website‘s content only to have slow loading times obscure its true potential. That’s why assessing your current hosting plan is a crucial step – it ensures your hard work pays off in spades, keeping your digital soil ripe for traffic and growth:
| Feature | Your Current Plan | Needs Improvement? |
|---|---|---|
| Speed | Decent | Could be better |
| Uptime | Generally reliable | Yes, for peak hours |
| Support | Responsive | No |
| Accessibility | Good | Always room for improvement |
Compare Performance of Different Hosts
Exploring web hosting options is like becoming the FAQ guru for every local SEO aspiring website out there. Sift through the different contenders like you would a selection of seeds, figuring out which one will make your domain name flourish in the vast garden of the internet. It’s not just about finding a cozy digital plot; it’s about ensuring that your WordPresswebsite blooms with the kind of speed that turns heads and keeps the content marketing buzz growing.
Dive into the nitty-gritty of web host comparisons with the enthusiasm of a landscaper eyeing a new landscapedesign. Each host promises a lush, verdant WordPresswebsite, but their performance is the true test—think of it as a virtual soil test, integral to nurturing the strong roots of your content marketing and local SEO success. Scout out the contenders and watch how they rev up your site’s speed; after all, a swift webpage keeps your digital presence as fresh and invigorating as morning dew.
Opt for a Host With Speed-Optimized Infrastructure
Hey there, you savvy landscaper, revving up your website‘s speed means thinking beyond your vibrant azaleas and onto your digital management toolkit. Opting for a host with a speed-optimized infrastructure is like choosing a high-performance lawnmower for your greenest grass—absolutely essential. Not only does it elevate your user experience, but it’s a value-packed move that makes every penny of the hosting price earn its keep, preventing your site from getting bogged down like overwatered turf.
Let’s trim the technical talk to a fine edge – steer clear of that beginner’s error of keyword stuffing and focus instead on lean, mean optimization. Investing in a sprightly web host acts like a robust backlink to your website‘s performance, sharpening your online copywriting endeavors into conversion-driving power tools. Just like pruning your prized hedges, picking the right hosting service pares down lag, making your digital speed as striking as your manicured landscapes.
Regularly Monitor Hosting Performance and Scalability
Remember the days of flipping through the yellow pages, fingers walking the paper streets to find the right landscaper? Your hosting performance requires the same attention—regular check-ups on speed and uptime are the computer age equivalent. Keep your sights on the goal: a slick, fast website that visitors can’t help but stick to, trimming your bounce rate down like an unruly hedge.
Imagine your website‘s loading speed as the table of contents to your online masterpiece, hinting at what’s to come. By keeping an eagle eye on your hosting service’s performance and scalability, you ensure visitors can flip through your digital pages as smoothly as if they were breezing through a well-organized catalog, engaging with your content before they ever think to bounce.
