Over 220 pages actionable marketing steps. Based on real-world examples & case studies of other landscape, hardscape, and outdoor living contractors.
LET ME TELL YOU WHY I'M MAKING THIS OFFER, AND WHY I WANT YOU TO HAVE THIS BOOK.
Over the past 6 years, I have had the opportunity to work with landscape, hardscape, and outdoor living business owners and have a passion for helping people just like you increase their sales & business by getting their Digital Marketing right.
There is so much misinformation out there and each week I hear horror stories from other contractors about how they have been burned by previous providers that I know this information can have a huge impact on you and your life.
From a business standpoint, this may turn out to be the most important book you’ll ever read. That’s because the book inside explains in detail…
And I LOVE helping landscape and outdoor living construction companies increase their sales, grow their revenues & accomplish their goals by maximizing their lead flow online. I'm the founder of Landscape & Hardscape Contractor Marketing, a leading Digital Marketing agency serving the industry. I'm also an active member of the Arizona, California and Colorado Landscape Associations.
Over the years, I've had the opportunity work with and consult with hundreds of companies across the country and have helped many of them go from no placement online to the point where they now dominate the online space in their area. Many of them driving over 100 calls per month directly via online channels and several seeing an increase of over $1 million in annual sales. It's an honor to share my findings and experience with you!
While your landscaping and hardscaping projects speak for themselves visually, potential clients are increasingly finding contractors online. Are you visible where it counts? "Backyard Empire" recognizes that exceptional field skills don't always translate to digital marketing success. This book serves as the comprehensive roadmap outdoor living professionals need to navigate the online world and build a thriving business.
Many contractors grapple with defining their ideal market, stretching limited budgets, finding time for marketing, building brand recognition, and converting leads effectively. "Backyard Empire" directly addresses these pain points, offering a practical, start-to-finish system grounded in real-world experience.
The journey begins with crafting a solid online strategy (Chapter 1) and laying the crucial foundation of Market, Message, and Media (Chapter 2). From there, the book dives deep into essential digital assets and tactics:
Website: Creating a lead-generating machine, not just an online brochure (Chapter 3), ensuring it converts visitors (Chapter 7) and works flawlessly on mobile (Chapter 8).
Search Visibility: Understanding the search engine landscape (Chapter 4), unlocking the power of SEO for organic rankings (Chapter 5), and achieving Google Maps success (Chapter 6).
Content & Engagement: Utilizing organic and paid social media strategically (Chapter 9), harnessing the power of video (Chapter 10), and leveraging email marketing for repeat business (Chapter 11).
Paid Advertising & Reputation: Mastering Google & Microsoft Ads without breaking the bank (Chapter 13), managing online reputation (Chapter 12), and leveraging directories and lead services wisely (Chapter 14).
Efficiency & Future-Proofing: Measuring success accurately (Chapter 15) and integrating game-changing Automation and AI tools to work smarter (Chapter 16).
Each chapter builds upon the last, offering clear, actionable steps based on strategies proven effective specifically for landscape, hardscape, and outdoor living businesses. Whether you're just starting your marketing journey or looking to refine existing efforts, "Backyard Empire" provides the ultimate toolkit to establish online dominance and ensure a steady flow of qualified leads.
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