Cost-Per-Lead Calculator
Find your true cost per lead and per booked customer, then see if your numbers add up.
Book Your Free 15-Minute Discovery CallCost per lead only tells half the story. This tool also shows your cost per booked customer and your return on ad spend, so you can judge whether your lead source is actually profitable.
Cost-Per-Lead Calculator FAQs
How is cost per lead calculated?
Divide your total monthly marketing spend by the number of leads generated. This tool does that and also factors in your close rate to show cost per booked customer.
What is a good cost per lead for landscapers?
It depends entirely on job value. A $150 lead is cheap if your average job is $15,000 and expensive if it is $500. Look at cost per customer against job value, not cost per lead alone.
Does this work for shared lead sources too?
Yes. Enter what you pay a marketplace and the leads you receive. Just remember shared leads usually close at a lower rate because you are competing with other pros.
More Free Contractor Tools
See Which Growth Program Fits
SEO, paid ads, or full market domination, built for contractors ready to scale.
View Growth Programs & PricingReady to fill your calendar with high-ticket jobs?
Book a free 15-minute discovery call. No pressure, no long-term contracts.
Book Your Free Discovery Call