Free 220-Page Book

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The Ultimate Digital Marketing Guide for Outdoor Living Pros. Discover the proven strategies to build a powerful online presence and attract more high-ticket clients for your landscaping, hardscaping, or outdoor services business.

  • 220+ pages of actionable marketing steps
  • Real case studies from landscape & hardscape contractors
  • Stand out, get consistent results & watch referrals roll in
Backyard Empire book by Josh Blakeley
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What’s inside the book

Your projects speak for themselves. Your marketing often doesn’t. Backyard Empire walks you through a start-to-finish system for winning work online, built on what has worked for landscape, hardscape and outdoor living contractors.

  • Strategy firstBuild your online plan and set your market, message and media before you spend a dollar (chapters 1–2).
  • A website that sellsTurn your site into a lead generator that converts visitors and works on every phone (chapters 3, 7 and 8).
  • Get found on GoogleHow search works, SEO for organic rankings and winning in Google Maps (chapters 4–6).
  • Content and follow-upOrganic and paid social, video, and email that brings repeat and referral work (chapters 9–11).
  • Ads and reputationGoogle and Microsoft Ads without wasted spend, review management, and when directories and lead services are worth it (chapters 12–14).
  • Measure and automateTrack what actually makes money, then use automation and AI tools to save hours every week (chapters 15–16).

Why I’m giving this away

Over the past several years I’ve had the opportunity to work with landscape, hardscape, and outdoor living business owners, and I have a real passion for helping people like you increase sales by getting your digital marketing right.

There is so much misinformation out there. Every week I hear horror stories from contractors who’ve been burned by previous providers. I know this information can have a huge impact on your business and your life, so I put it all in one place.

Josh Blakeley, author of Backyard Empire and founder of LHCM
Meet the Man Behind the Book

Josh Blakeley

I love helping landscape and outdoor living construction companies increase their sales, grow their revenue, and hit their goals by maximizing lead flow online. I’m the founder of Landscape & Hardscape Contractor Marketing, a leading digital marketing agency serving the industry, and an active member of the California Landscape Contractors Association.

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