Founder, Landscape & Hardscape Contractor Marketing
Background
Josh Blakeley founded Landscape & Hardscape Contractor Marketing in 2020 to help outdoor living contractors dominate local markets using the same digital marketing systems he used to scale his own clients into category-leading businesses in their states. Originally from Brisbane, Australia, Josh now lives in San Diego, California with his wife Chelle and son Theo.
Why landscape and hardscape contractors specifically
The home services digital marketing space is mostly built for HVAC, plumbing, and electrical, where the buying journey is short and emergency-driven. Landscape, hardscape, and outdoor living projects are entirely different. They are considered purchases with longer research cycles, bigger ticket sizes, and a much stronger visual decision-making layer. Generic SMB marketing playbooks waste money on that profile. Josh built LHCM as a niche-only firm to operate on the right playbook for that buying behavior.
How LHCM operates
- Niche-only: landscape, hardscape, and outdoor living contractors. We do not take SMB clients in other verticals.
- Month-to-month contracts. No long-term lock-in.
- Every account is run by a real human who can read a heat map. No outsourced overseas managers.
- Plain-English monthly calls with the person actually doing the work.
- Two to three week setup time, vs the six to eight week industry standard.
Topical expertise
- Local SEO architecture for home services with state-and-city service area structures.
- Google Local Services Ads (LSA) eligibility, vetting, and lead-quality optimization.
- Google Ads keyword strategy for outdoor living buying intent.
- Meta Ads creative production tuned to visual-decision categories.
- Website design and conversion architecture for contractor sites.
- Answer Engine Optimization (AEO) — getting cited by ChatGPT, Perplexity, Google AI Overviews, and other AI search engines when homeowners ask AI for contractor recommendations.
Credentials & Memberships
- Google Partner — verified Google Ads expertise
- Google Local Services Ads (LSA) Certified — qualified to manage LSA campaigns for licensed contractors
- California Landscape Contractors Association (CLCA) — member, supporting the broader landscape industry in California
Direct contact
Book a Free 15-Minute Discovery Call if you run a landscape, hardscape, or outdoor living business and want to talk through your marketing goals. Phone: (858) 346-LAND.
More about Landscape & Hardscape Contractor Marketing
Connect with Josh on LinkedIn: www.linkedin.com/in/josh-blakeley