What Should You Spend on Marketing?
Get a recommended monthly marketing budget based on your revenue and growth goals.
Book Your Free 15-Minute Discovery CallMost contractors guess at their marketing budget. This tool gives you a starting range based on your revenue and how aggressively you want to grow, so you can plan with a real number instead of a gut feeling.
Marketing Budget Calculator FAQs
What percentage of revenue should a contractor spend on marketing?
A common guideline is 5 to 7 percent to hold steady, 8 to 10 percent to grow, and 11 to 15 percent to scale aggressively. Newer businesses and competitive markets often sit at the higher end.
Does this include my ad spend?
Yes. Treat this as your total marketing budget, which covers ad spend, management, website, and creative. Ad spend is one part of the whole.
Is a higher budget always better?
No. The goal is profitable growth, not maximum spend. The right budget matches your margins, your capacity to handle more jobs, and your growth goals.
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