Google Ads Budget Estimator
Estimate the monthly Google Ads budget needed to hit your lead target, plus cost per lead and per customer.
Book Your Free 15-Minute Discovery CallWant a specific number of leads from Google Ads each month? Enter your lead target, an estimated cost per click, and your landing page conversion rate to see the budget it would take, along with cost per lead and per booked customer.
Google Ads Budget Estimator FAQs
How much should a contractor spend on Google Ads?
It depends on your lead target, your cost per click, and how well your landing page converts. This tool works backward from the leads you want to estimate the budget required.
What is a typical cost per click for landscape contractors?
It ranges widely by trade and city, often from a few dollars to well over ten for competitive high-ticket terms. Use a conservative estimate and refine it with real data once campaigns run.
Why does landing page conversion rate matter so much?
Because doubling your conversion rate roughly halves your cost per lead. A fast, focused landing page is one of the highest-leverage parts of any Google Ads campaign.
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