Angi (which now owns HomeAdvisor) operates the same lead-broker model: sell the same lead to multiple contractors, charge per-lead, no exclusivity. LHCM is the opposite model: we build owned channels (Google search, your website, your Google Business Profile) so every lead is yours alone. Most landscape contractors who run both for 90 days drop Angi by month six.
Side-by-side comparison
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Frequently Asked Questions
Why is Angi unpopular with landscape contractors?
Three reasons: (1) the same lead gets sold to 3 to 5 competitors at once, leading to a race-to-the-phone with low close rates, (2) lead cost has steadily climbed while quality has not improved, (3) reviews and reputation are locked into the Angi platform — if you stop paying, your reviews are still working for Angi rather than your brand.
Is Angi different from HomeAdvisor?
Angi acquired HomeAdvisor in 2017 and rebranded the parent company as Angi Inc. Operationally HomeAdvisor leads now flow through the Angi platform. For practical purposes a landscape contractor experiences both as the same model: shared leads, per-lead pricing, no exclusivity.
When does Angi actually make sense?
It can be useful as a short-term gap-filler during the first 60 to 90 days of building owned channels, particularly for smaller service tickets ($500 to $3,000 jobs). For hardscape and outdoor living projects above $10,000, the unit economics rarely justify it.
How quickly can LHCM replace Angi as my main lead source?
Paid channels (Google Ads, LSA, Meta) usually produce first leads within 1 to 2 weeks of launch. Most LHCM clients are seeing more leads from owned channels than from Angi by month two, and have fully replaced Angi spend by month four or five.
What happens to my Angi reviews if I leave the platform?
Your Angi reviews stay on the Angi platform — they continue to drive business to Angi rather than to you. This is why LHCM puts review acquisition on Google Business Profile from day one. Google reviews follow your business across platforms and search.
Also: See LHCM pricing and programs · Read client wins · Markets we serve